XAD spoteffects

The business operates a data and analytics platform focused on linear TV and connected TV advertising. It collects and structures granular data on TV ad airings and links this with client website and app activity to quantify campaign impact. Value is created by enabling advertisers and agencies to monitor their own and competitors’ campaigns, understand second-screen response, and optimise spend across channels, creatives, dayparts and inventories.

Revenue is generated through software and data access sold as subscriptions and on-demand packages. A TV-spot database product is offered in a tiered model with a free base tier and paid premium tiers, while attribution, CTV measurement and real-time detection capabilities are likely sold on higher-value contracts or quoted engagements that include access fees, premium features and integration options (API, email delivery, downloads).

XAD spoteffects GmbH is a German advertising analytics company specialising in television and connected TV campaign tracking and attribution. Its platforms record TV ad airings, link them to website and app activity, and provide databases and dashboards for media analysis, competitive tracking and performance measurement.

The company generates revenue by selling access to its TV campaign database, real-time airing detection and TV-to-web/app attribution tools on a subscription and usage-based basis. Its paying customers are advertisers, performance marketers, media agencies, media planners and insight teams that need granular TV airing data and conversion uplift metrics to plan, monitor and optimise linear TV and connected TV campaigns.