Yieldmo

The company operates as a programmatic media and data platform connecting advertisers with publishers through an omnichannel exchange and curated private marketplace deals. It creates value for advertisers and agencies by using machine-learning models and proprietary attention data to predict which impressions and creative formats will perform better, then packaging this as curated inventory, custom ad formats, and attention-based audiences. For publishers, it offers higher-yield monetisation via an exchange, header bidding and pre-negotiated marketplace placements that match inventory with non-competing ads.

Economically, the platform sits in the adtech supply chain as a supply-side and creative-media intermediary. It captures a share of media spend flowing through auctions, PMPs and fixed-rate deals while also providing creative production and analytics as added-value services. Its exchange connectivity to major demand-side platforms broadens demand for publisher inventory, and its proprietary attention analytics are used to differentiate inventory quality and justify premium pricing versus standard programmatic supply.

Yieldmo is a US-based advertising technology company that operates an omnichannel programmatic ad exchange and creative optimisation tools focused on attention signals. It provides curated premium inventory, proprietary ad formats, and analytics that capture user interactions (scrolls, tilts, touches) to optimise campaigns for advertiser performance and publisher yield.

The company generates revenue by intermediating media spend between advertisers and publishers via private marketplace deals, header bidding and pre-negotiated marketplace products, and by offering creative and analytics services. Its customers are primarily advertisers, agencies and trading desks buying programmatic media, along with publishers seeking to monetise inventory through its supply-side marketplace and formats.