Zeotap

Zeotap operates a B2B enterprise software and data business. Its core value creation lies in unifying first‑party customer data, providing deterministic identity resolution, and supplying audience data segments and identity IDs that can be activated across the adtech and martech ecosystem while maintaining GDPR‑aligned controls. The company packages these capabilities into a customer data platform, a deterministic data graph/audience product, and an identity solution supporting programmatic advertising and header bidding. Value for clients comes from higher match rates, better addressability in a cookieless environment, and the ability to monetise their own customer data through retail media and other data partnerships.

Zeotap is a Germany‑headquartered enterprise customer data and identity platform provider focused on advertising and marketing use cases. It offers an AI‑enabled customer data platform, deterministic audience data products, and an identity solution designed to support addressability and activation across digital marketing channels under European privacy regulations.

The company generates revenue primarily from B2B software and data contracts with brands, retailers, telecoms, media owners, advertisers, agencies, and adtech partners. Its platform helps these customers unify first‑party data, resolve user identities, build audiences, and activate campaigns, as well as monetise their own customer data through data distribution partnerships.