Company Positioning
ADFTECH combines agency-style managed media buying with an owned ad-server, positioning as an outsourcer for campaign operations in Brazil. Equativ is a global multi-sided programmatic platform spanning SSP, DSP, retail media and CTV. Both overlap on programmatic ad serving and campaign execution, but ADFTECH targets advertisers seeking hands-on managed services; Equativ targets publishers and programmatic buyers with scale and inventory monetisation.
Product & Feature Comparison
ADFTECH's product stack centers on an ad server for campaign management, delivery, monitoring and reporting, coupled with a trading-desk style managed buying workflow. Equativ offers broader platform capabilities—SSP, DSP, retail media, CTV, yield management, and identity/measurement layers. Overlap exists in ad serving and programmatic buying; Equativ provides scale, publisher monetisation and multi-channel activation, while ADFTECH offers integrated operational services and bespoke campaign execution.
ADFTECH
Brazilian adtech firm offering managed media buying and ad serving.
Equativ
Programmatic adtech platform spanning SSP, DSP, retail media and CTV.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners ADFTECH and Equativ share across the market ecosystem.