Company Positioning
Adhese is a privacy-first B2B software and managed-services provider for publishers and retailers focused on centralized ad serving and first‑party data control. Equativ is a multi-sided programmatic adtech platform spanning SSP, DSP, retail media and CTV. Both address publisher and retail media ecosystems; Adhese targets organisations prioritising owned infrastructure and operations, while Equativ targets scale-driven publishers, agencies and brands requiring programmatic reach.
Product & Feature Comparison
Adhese provides core ad-serving, campaign execution, targeting and reporting tailored to retail media and publisher-owned inventory, plus managed operations for customers lacking in-house teams. Equativ offers a broader programmatic stack—SSP, DSP, CTV support, creative tooling and measurement—enabling cross-channel activation and demand-side workflows. Overlap exists in ad serving and retail media infrastructure; Equativ adds programmatic scale and DSP demand, while Adhese emphasises privacy-first control and managed services.
Adhese
Privacy-first ad serving and retail media software for publishers and retailers.
Equativ
Programmatic adtech platform spanning SSP, DSP, retail media and CTV.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Adhese and Equativ share across the market ecosystem.