#paid

The company operates a B2B creator marketplace and workflow platform that intermediates between brands/agencies and social media creators. It creates value for marketers by aggregating a vetted creator base, standardising campaign workflows, automating legal and payments, and providing measurement and reporting, reducing the operational burden of running creator-led campaigns. It creates value for creators by presenting relevant briefs, establishing standardised pricing and usage terms, and handling invoicing and payout. Revenue is primarily generated from brands and agencies via platform and campaign execution fees, content licensing and usage-rights fees, and managed service and consulting-style support for larger programmes. Offline and hybrid event properties (e.g. creator events and summits) contribute additional value through networking and education, and can drive sponsorship and ticket revenue while reinforcing the core marketplace.

Hashtag Paid Inc. is a Canada-based creator marketing platform that connects brand and agency marketers with social media creators through a managed marketplace. The platform supports creator discovery and matching, campaign briefing and execution, reporting, automated payments, and standardised content licensing and usage rights so brands can run end-to-end creator campaigns in one system.

The company generates revenue by selling access to and management of creator campaigns to brands on a demo-led, custom-priced basis, supplemented by fees for licensing creator content across marketing channels and for managed services and events. Its paying customers are brand and performance marketing teams and agencies, while creators use the platform to obtain paid brand deals and receive automated payment once campaigns are completed.