3Q

3Q operates a software-led infrastructure business centred on video and audio delivery for organisations. It creates value by bundling hosting, streaming, media management, playback, analytics, compliance tooling and monetisation features into a single managed platform, reducing the need for customers to assemble multiple vendors. The model blends product-led entry pricing for smaller users with higher-touch enterprise sales for larger accounts requiring security, custom integration and service commitments.

3Q GmbH is a German B2B video and audio infrastructure software provider offering cloud hosting, streaming, player technology, virtual events, analytics and monetisation tools. Its products are aimed at publishers, media companies, enterprises, public sector organisations and business teams that need compliant video delivery and workflow management, with a particular emphasis on European hosting and GDPR compliance.

The company makes money primarily through SaaS subscriptions, enterprise contracts, modular add-ons and usage-based charges for bandwidth, storage and AI-enabled services such as transcription and translation. Its commercial model spans entry-level self-serve plans for smaller customers and customised enterprise packages with support, SLAs and integration capabilities for larger organisations.