Adello

Adello operates a vertically integrated advertising technology stack for programmatic campaigns, built around its proprietary mobile buying and optimisation platform and associated tools. It creates value by combining campaign planning, media buying, AI‑based optimisation, fraud and viewability controls, and contextual targeting into a single execution layer for advertisers and agencies. Programmatic buying is conducted via exchanges and private marketplaces, while reporting dashboards provide transparency and performance insights. The company positions itself as both technology provider and execution partner, reducing complexity for advertisers that do not wish to operate their own DSP‑level infrastructure and contextual analysis tools.

Adello Group AG is a Swiss advertising technology company focused on programmatic mobile and video advertising. Its core technology stack includes an in‑house mobile demand platform combined with AI‑driven optimisation, cookieless audience targeting, fraud and viewability controls, and contextual video targeting for environments such as YouTube.

The company earns revenue by planning and executing digital advertising campaigns for brands and agencies, primarily via its own buying platform and managed services. Customers are advertisers and media agencies that pay Adello to run programmatic campaigns, access reporting dashboards, and use contextual and cookieless targeting capabilities, priced mainly on media spend plus associated service or technology fees.