Alibaba Group

The company operates a multi‑sided platform model across commerce, cloud, logistics and media. In commerce, it creates value by aggregating merchants, brands, wholesalers and manufacturers on online marketplaces that provide discovery, storefront tools, payments and fulfilment integrations, while offering consumers and business buyers a broad product selection and transaction services. In logistics, it coordinates partner carriers and warehouses to provide integrated fulfilment and tracking for merchants and marketplaces. In cloud and software, it offers infrastructure, platform and AI services plus collaboration and workflow tools that allow enterprises and organisations to deploy applications, store data and run workloads. In media and entertainment, it distributes video content to consumers and offers inventory and tools for advertisers and content producers. Value is created through network effects, data‑driven matching of supply and demand, operational efficiencies in logistics and cloud infrastructure and monetisation of traffic and transactions via marketing, commissions and service fees.

Alibaba Group is a large China-headquartered technology conglomerate focused on e‑commerce, cloud computing, logistics, digital media and enterprise software. It operates multiple online marketplaces for consumer and business commerce within China and internationally, a logistics network, a cloud infrastructure and AI platform, collaboration software, online‑offline retail formats and video streaming services.

The group earns revenue primarily from merchant marketing fees and commissions on its marketplaces, usage‑based cloud and software services, logistics and fulfilment fees and advertising and subscription income from digital media. Its customers include merchants and brands selling to consumers, wholesalers and manufacturers engaged in B2B trade, enterprises and public sector clients using cloud and collaboration tools, logistics partners, advertisers, content owners and retail consumers using its commerce, grocery and video platforms.