Audiomob

The business model centres on enabling and monetising in‑app audio ad inventory within mobile games and apps. On the supply side, the company distributes an SDK and Unity plug‑in that publishers and developers integrate to create audio ad placements, manage rewarded flows, and track monetisation through a central dashboard. This integration makes the publisher’s inventory addressable and measurable for programmatic and direct audio ad buying.

On the demand side, advertisers and agencies run audio campaigns and performance‑based user‑acquisition (e.g. CPI) through the platform. The company likely operates on a media‑margin or revenue‑share basis, keeping a portion of advertiser spend and passing the rest to publishers. It differentiates by offering impression‑level revenue data, audibility verification (volume detection), Open Measurement‑certified tracking, and third‑party verification, which create value via higher trust and more efficient monetisation for both advertisers and publishers.

Audiomob is a UK-based in‑game audio advertising technology company focused on mobile games and apps. It provides an SDK and Unity plug‑in that enable developers to insert non‑intrusive audio ad formats, including rewarded and standard placements, into free‑to‑play titles while maintaining game flow.

The company makes money by selling this in‑app audio inventory to advertisers through direct campaigns and programmatic channels, including a cost‑per‑install model for user acquisition. Its direct customers are mobile game and app publishers/developers integrating the SDK, and advertisers and media agencies buying audio impressions and CPI campaigns; revenue is shared with publishers based on delivered and verified ad impressions and engagements.