Odeeo

The company operates a two-sided advertising platform focused on in-game audio inventory. On the supply side, it distributes an SDK and Unity plug-in that publishers integrate into mobile games to create audio ad inventory, and a publisher portal for placement configuration and performance reporting. This creates additional monetisation options for game studios without relying on intrusive visual ads.

On the demand side, it packages this inventory into standard audio ad units (e.g. icon audio, banner audio, rewarded audio) and connects to programmatic ecosystems and external DSPs. Revenue is generated when advertisers and agencies buy impressions, typically on a CPM basis, via programmatic partners and direct campaigns. The company’s value creation lies in enabling publishers to unlock incremental revenue from non-disruptive audio placements while giving advertisers access to brand-safe, measurable in-game audio reach at lower CPMs than traditional streaming audio.

Odeeo is an Israel-based adtech company providing in-game audio advertising infrastructure for mobile games. It offers a lightweight SDK (including a Unity plug-in) that enables game developers and publishers to integrate non-intrusive and rewarded audio ad formats into their titles, along with a portal for inventory management and reporting.

The company monetises by selling in-game audio ad inventory to advertisers and agencies through programmatic channels (including availability via external DSPs) and direct deals, then sharing CPM-based revenue with game publishers using its SDK. Its direct customers are mobile game developers/publishers on the supply side and advertisers, agencies, and programmatic buyers seeking in-game audio inventory on the demand side.