Cardlytics

The business model centres on operating a purchase‑data driven advertising network integrated into bank and publisher environments. Financial institutions and digital publishers embed white‑label offer experiences (via SDKs or hosted solutions) into their consumer interfaces. Advertisers buy campaigns that target audiences defined by actual transaction histories and pay for media, rewards funding, and measurement services.

Cardlytics creates value for advertisers by providing deterministic, card‑transaction based targeting and closed‑loop attribution of incremental sales. It creates value for banks and publishers by monetising existing digital traffic and card portfolios through revenue‑share on advertising and rewards spend, without them building their own infrastructure. Bridg extends this by contributing SKU‑level analytics and identity resolution, improving audience definition and measurement. Overall the company operates as a specialised performance advertising and analytics platform rather than a pure SaaS vendor.

Cardlytics is a US-based commerce media company that runs card‑linked offer and purchase‑data advertising programmes through bank and publisher channels. It uses first‑party transaction data from financial institutions and partners, enriched with a customer data platform acquired via Bridg, to build audiences, distribute cashback offers, and measure sales outcomes for advertisers.

The company generates revenue by selling targeted media, audience access, and closed‑loop measurement to brands and marketers, primarily in retail and consumer sectors. Financial institutions, neobanks, and digital publishers integrate its SDKs or hosted experiences to present offers to their customers, receiving a share of advertising and reward budgets funded by advertisers. Cardlytics operates at meaningful scale, is publicly listed, and has expanded capabilities through acquisitions such as Dosh (consumer rewards app) and Bridg (customer data platform).