Singular Ads

The company operates a mobile and in‑app advertising network focused on performance user acquisition and publisher monetisation. On the supply side, it provides SDKs for Android and iOS, an HTML5 tag, and an audio ad solution that enable publishers to plug their apps or sites into the network and serve ad units. In return, publishers receive a share of advertising revenue based on delivered impressions and resulting effective CPMs, with performance and post‑install data visible via a dashboard.

On the demand side, the company runs performance campaigns, primarily app‑install and user acquisition, for advertisers. It manages targeting, delivery and optimisation across its publisher base, charging on CPI and similar outcome‑based models. The spread between advertiser spend and publisher payouts, plus any campaign management margin, constitutes its main revenue. Value is created by connecting performance‑oriented advertisers with mobile inventory, while providing publishers with turnkey monetisation tools and reporting.

Singular Ads is a small performance-focused mobile advertising network operated by Dando Online Ltd. It provides SDKs and HTML tags to deliver ad formats including native, video and in‑game audio across Android, iOS and HTML5 environments, serving both advertisers seeking user acquisition and publishers seeking to monetise their inventory.

The company earns revenue by running cost‑per‑install (CPI) and similar performance campaigns for advertisers and sharing eCPM‑based ad revenue with app and web publishers that integrate its SDK or tags. Its customers are mobile app developers, game studios, and other digital publishers on the supply side, and app marketers and advertisers on the demand side.