EMTV

The company operates a programmatic supply-side platform for mobile and CTV publishers, running real-time auctions that connect publisher inventory to multiple demand sources. Value is created by increasing publishers’ advertising yield and automating request-level decisions via an internal AI engine, supported by an analytics and tracking subsystem that provides real-time performance data and audience insights. Publishers gain consolidated access to demand, yield management tools and reporting, while demand partners access video and app inventory at scale.

In parallel, the in-house content studio produces gaming and tabletop video programming that supplies additional ad-supported inventory, particularly for CTV and AVOD environments. This content enhances the supply portfolio and can attract advertisers seeking specific audience segments. Overall, the model combines infrastructure (SSP technology, AI optimisation, analytics) with owned content inventory to create value on both the supply and demand sides of the video advertising ecosystem.

Engage Media TV Ltd operates a supply-side, programmatic advertising platform focused on mobile applications and connected TV (CTV). Its core platform runs real-time auctions for publisher video and app inventory, with proprietary AI decisioning and analytics components that aim to improve yield and reduce manual ad-operations work. The company also maintains an in-house content studio producing gaming and tabletop role‑playing video content that feeds into its ad-supported streaming inventory.

The business makes money by taking a percentage of media spend flowing through its auctions and monetising CTV and mobile inventory through CPM-based programmatic deals with demand partners. Its direct customers are digital publishers, app developers and CTV/AVOD services that use the platform to manage and monetise their advertising inventory, as well as advertisers and partners using the studio’s content inventory in gaming and tabletop niches.