LEMMA

The company operates as a B2B adtech platform provider in the programmatic DOOH and omnichannel advertising ecosystem. On the supply side, it offers a supply‑side platform for DOOH, CTV and other emerging formats, a free DOOH content management system for screen owners, and an omnichannel header‑bidding solution that connects publisher inventory to multiple demand sources and DSPs. On the demand side, it offers planning, activation and measurement platforms that expose curated DOOH/CTV/OTT inventory and link out‑of‑home impressions to measurable digital outcomes.

Value is created by enabling publishers and screen owners to manage and monetise inventory more efficiently and by enabling agencies and brands to run outcome‑oriented, cross‑channel campaigns. The business captures value primarily through transaction‑linked revenue (take‑rates or fees on media traded through its SSP and header‑bidding infrastructure) and potentially through commercial agreements for advertiser/agency use of its activation and measurement platforms, while offering its CMS free as a growth and ecosystem‑locking mechanism.

Lemma Media is an India‑linked advertising technology company focused on programmatic digital out‑of‑home (DOOH), connected TV (CTV) and other emerging media formats. It provides supply‑side, header bidding, content management and campaign activation platforms that connect media owners’ screens and inventory to programmatic demand across multiple demand‑side platforms.

The company monetises by facilitating programmatic transactions and platform access for publishers, media owners, agencies and brands. Its tools help screen and media owners manage content and monetise inventory, and help advertisers and agencies plan, activate and measure omnichannel campaigns that link out‑of‑home impressions to digital outcomes.