Magentrix

Magentrix operates a horizontal enterprise SaaS and PaaS model centred on cloud-hosted PRM and customer portal products. It creates value by allowing organisations to deploy configurable partner and customer portals that stay closely aligned to their core CRM data and workflows through data mirroring and APIs. This reduces integration complexity, speeds deployment and enables channel operations, customer support, enablement and community use cases on top of existing CRM systems. The underlying PaaS layer provides extensibility via APIs and a developer console, allowing customers to adapt the platform to specific business processes while relying on a managed, multi-tenant cloud service. Revenue is generated from recurring subscriptions to these portal solutions, plus incremental charges for usage-based elements such as storage and additional user or partner capacity.

Magentrix Corporation is a Canadian software company that provides cloud-based partner relationship management (PRM) and customer portal platforms built on a platform-as-a-service (PaaS) foundation. Its products integrate tightly with customer relationship management (CRM) systems and use data mirroring to synchronise portal data with the system of record.

The company generates revenue from subscriptions to its PRM and customer portal solutions, sold to organisations that manage channel partners, resellers and distributors, as well as to organisations needing customer self-service and community portals. Magentrix is bootstrapped and profitable, operates with a small team, and competes with other partner portal and PRM vendors in the enterprise SaaS market.