Marigold

Marigold operates a B2B SaaS business model centred on cloud-based marketing platforms. It develops and maintains multi-tenant software for email marketing, cross‑channel engagement, loyalty programme management and dynamic content personalisation, delivered over the internet. Value is created by enabling marketing and communications teams to design, send and optimise targeted campaigns and manage customer relationships without building their own infrastructure.

Revenue is generated primarily through recurring subscription contracts, often tiered by contact count, feature set and support level. For SMB and mid‑market clients, it offers self‑service subscriptions with transparent, tiered pricing. For larger customers, it offers bespoke enterprise contracts that may include higher‑tier platform access, account management, deliverability support, migrations and integrations. Historically, certain enterprise suites and loyalty solutions also produced services revenue via implementation projects, managed services and usage-based fees (e.g. messaging/SMS volumes) before their transfer to Zeta Global in 2025.

Marigold, operating as Iris Holdings L.P. and subsidiaries, is a United States–based provider of Software-as-a-Service (SaaS) marketing technologies. Its portfolio has included email and cross‑channel campaign tools, loyalty management, and real‑time personalisation capabilities sold under multiple product brands. In 2025, its enterprise software business (including certain cross‑channel, loyalty, and real‑time personalisation products) was acquired by Zeta Global, leaving Marigold focused largely on mid‑market and SMB-oriented marketing platforms.

The company generates revenue by selling subscription access to its cloud marketing platforms, primarily to business customers such as SMEs, mid‑market organisations and enterprises across sectors including retail, publishing, higher education, franchised networks and corporate communications teams. Additional income comes from professional services, deliverability consulting, onboarding and potentially usage-based fees tied to email and SMS volumes.