Metadata

The company operates an enterprise SaaS business model focused on B2B demand generation and account-based marketing. It offers a marketing operating system that orchestrates and automates paid campaigns across multiple ad platforms, connects to CRM and marketing automation systems, and attributes impact to pipeline and revenue. Value is created by reducing manual campaign operations, improving targeting and budget allocation, and linking marketing activity directly to sales outcomes.

Revenue is generated primarily through recurring software subscriptions, sold on a custom-pricing basis via demos and a sales-led motion. Additional value and revenue come from modular add-ons such as web personalisation and an LLM/agent-based campaign orchestration layer. Advertising spend remains on the customer’s own media accounts; the company focuses on software and associated services rather than media margin or take-rates.

Metadata, Inc. is a US-based B2B marketing technology company that provides a marketing operating system for demand generation and account-based marketing teams. Its platform automates the creation, targeting, optimisation and attribution of paid campaigns across channels such as LinkedIn, Meta and Google, integrating with CRM, marketing automation and analytics tools.

The company generates revenue by selling enterprise SaaS subscriptions, with custom, contract-based pricing and optional add-on modules including web personalisation and an LLM-driven prompts-to-pipeline layer. Its customers are mid-market and enterprise B2B marketing, growth and revenue operations teams that manage multichannel paid campaigns and need pipeline and revenue attribution rather than media arbitrage or a performance-based take-rate model.