Nexstar Media Group

Nexstar operates a scaled media ownership model. It owns and controls broadcast, cable, digital publishing, streaming and radio properties that attract consumer audiences, then monetises those audiences through advertising sales, sponsorships and distribution fees. Value is created by combining broad local market coverage with national media brands, allowing the company to sell both local and national campaigns across multiple channels while also collecting carriage-related revenue from distributors.

Nexstar Media Group is a US media owner and broadcaster that operates a large portfolio of local television stations, national broadcast and cable networks, digital publishing brands, streaming products and radio assets. Its core business is creating, distributing and monetising audience attention through advertising inventory across linear TV, connected TV, digital video, web, mobile, audio and newsletter environments. The group also earns non-advertising revenue from retransmission and carriage agreements tied to its broadcast and pay-TV distribution footprint.

Its paying customers are primarily advertisers, agencies and media buyers seeking local or national reach, as well as pay-TV distributors that carry its channels. Consumer-facing products such as The CW App, NewsNation, local station sites and The Hill build audience scale, while commercial teams package that demand into cross-platform advertising sales and sponsorships. BestReviews adds a smaller commerce-led revenue stream through affiliate activity.