Scripps

Scripps owns and operates audience-facing media properties and monetises the resulting reach. It creates value by aggregating national and local audiences across free-to-air television, OTT and digital news, packaging those audiences into sellable advertising inventory, and supplementing ad revenue with carriage fees, sponsorships, rights partnerships and selected licensing. In sports, it also acts as a distribution and monetisation partner for leagues and teams by combining local station reach with national network distribution.

The E.W. Scripps Company is a publicly listed US broadcast and media owner operating national television networks, local TV stations, digital news properties and sports distribution assets. Its portfolio includes Scripps Networks, local media stations, Scripps News, ION, Bounce, Grit, Laff, ION Mystery, Scripps Sports and the Scripps National Spelling Bee. The company reaches audiences through linear television, OTT and digital properties, with content spanning entertainment, news, sports and local journalism.

Scripps primarily makes money by selling advertising inventory to national and local advertisers across its broadcast and streaming properties. It also generates revenue from carriage and distribution agreements, sponsorships, sports rights-related partnerships and licensing tied to major media properties. Its direct customers are advertisers, media buyers, agencies, sports leagues, teams, rights holders and distribution partners rather than end viewers.