showheroes.com

The business centres on providing a combined technology and services stack that increases video advertising revenue for publishers and delivers targeted video and CTV campaigns for advertisers. On the supply side, the company offers an online video platform for hosting, managing and distributing video content, alongside supply-side platform capabilities and tools for yield and inventory management. It integrates proprietary contextual and semantic analysis to match content with advertising in a privacy-compliant manner, particularly in cookieless and CTV environments.

Value is created by helping publishers unlock more video inventory, improve fill rates and CPMs, and by enabling advertisers to run contextually targeted campaigns in brand-safe environments. The company enhances this with in-house studios that produce short-form editorial and bespoke creative, feeding both publisher libraries and specific advertiser campaigns. It has expanded geographically and in inventory scale through acquisitions of regional video and monetisation businesses, consolidating local publisher relationships and adding AVOD/OVP capabilities.

ShowHeroes operates a video monetisation and adtech platform for digital publishers and advertisers, focused on web and connected TV environments. It provides an online video platform for managing and distributing video content, a supply-side monetisation stack, contextual targeting powered by its own semantic AI, and in-house video production and creative services.

The company generates revenue primarily by managing and monetising publishers’ video inventory on a revenue-share basis, selling managed and programmatic video/CTV campaigns to advertisers, licensing or bundling its video platform to publishers, and charging production and creative fees for custom video content. Its core customers are publishers, media owners, and advertisers/agencies seeking contextual, privacy-first video and CTV advertising solutions across Europe and other regions where it has expanded via acquisitions.