Simulmedia

The company operates as an advertising technology and services provider centred on cross-channel TV and gaming media. It creates value by aggregating and accessing linear and connected TV inventory, as well as rewarded video placements in console, PC and cloud gaming, then layering predictive planning, targeting and attribution to improve campaign reach and measurable outcomes. It simplifies workflows for both large enterprise advertisers (through a managed service and enterprise platform) and smaller or digital-first advertisers (through a self‑serve CTV interface), while also giving game developers and publishers tools to monetise audiences via rewarded ads.

Revenue is generated primarily from advertisers and agencies that run TV/CTV and in‑game campaigns on its platforms, paying through campaign budgets executed on CPM/CPV or insertion-order terms, plus associated platform and service fees. For the gaming monetisation offering, the firm shares advertising revenue with developers and publishers whose inventory it helps monetise. An attribution and diagnostics tool provides additional value by enabling customers to understand performance across partners, reinforcing use of its buying platforms and services.

Simulmedia is a United States–based advertising technology company focused on television and gaming environments. It provides a cross-channel TV ad-buying platform covering linear TV and connected TV, a self-serve streaming TV buying tool, a rewarded in‑game video advertising solution for console/PC/cloud gaming, and a TV attribution/reporting tool. The firm uses data-driven targeting and partnerships with measurement and data providers to help advertisers reach specific audiences and measure outcomes from TV and gaming campaigns.

The company generates revenue by managing and executing ad campaigns across TV and gaming inventory, charging advertisers and agencies via media-buying fees and related technology/service charges. Additional revenue is likely derived from self‑serve platform usage by smaller advertisers and revenue shares with game developers and publishers monetising their titles through rewarded video ads. Its customers are brands and media agencies buying TV/CTV and gaming campaigns, as well as game developers and publishers seeking advertising monetisation.