Swapcard

The company operates a horizontal enterprise SaaS model focused on event and community management. It offers an integrated platform that allows organisers to handle registration, ticketing, session and exhibitor management, networking, engagement and analytics in one environment. Value is created by consolidating multiple point solutions into a single workflow, improving attendee–exhibitor matchmaking, and extending events into year-round communities.

Commercially, the business sells multi-event annual contracts that license access to the platform and organiser tools. Pricing scales with the complexity of the solution and the size of the organiser’s portfolio, and customers can purchase add-ons for higher volumes or extra capabilities. The platform’s integrated payments and ticketing features support monetisation of events and booths for clients, while generating additional transaction-based revenue for the company. Services such as integrations, configuration support and potentially managed services for large events provide further revenue and deepen customer lock-in.

Swapcard Corporation SAS is a France-based software company providing an all-in-one platform for managing in-person, virtual and hybrid events as well as ongoing event communities. Its product suite covers event registration and ticketing, attendee and exhibitor management, AI-driven matchmaking, live content and engagement tools, and analytics, delivered primarily through a web and mobile SaaS platform and organiser console.

The company generates revenue by selling annual licences to event organisers and associations, typically priced by required functionality and support level, with variable usage fees linked to the number of attendees and exhibitors. Additional revenue is generated via payment processing fees on paid tickets, booths and sponsorships, alongside potential professional services and integration work for larger accounts. Customers are organisations that run conferences, exhibitions and membership-based communities rather than individual attendees or consumers.