Vocento

Vocento operates a diversified media and marketing-services business. On the media side, it produces national and regional news and magazine content, distributing it in print and digital formats and monetising via a mix of print copy sales, digital subscriptions and advertising inventory sold directly and programmatically. As a media owner, it also develops classified and vertical marketplace businesses (e.g. automotive) that create value by aggregating consumer demand and professional supply, then charging for listings, enhanced visibility and lead-generation packages. On the commercial-services side, Vocento packages its cross-channel media inventory with campaign planning, content production and agency capabilities, offering integrated solutions to brands and agencies. It further expands its performance-marketing and lead-generation capabilities through majority stakes in specialised digital marketing and web-services companies. Overall, the group creates value by combining large, brand-safe audiences with sector-specific marketplaces and marketing expertise for advertisers and professional sellers.

Vocento, S.A. is a Spain-based media group that owns a portfolio of national and regional newspapers, local digital news sites, magazines and vertical marketplaces, with total revenues of €344.7m in 2024. Its assets include a national general-interest daily, 11 regional newspapers, several local digital titles, magazines and classified/vertical businesses such as automotive portals. The company generates income primarily from advertising sales across print and digital channels, reader revenues from print circulation and digital subscriptions, and fees from classified advertising, marketplaces, lead generation and marketing/agency services. Its direct customers are advertisers, media agencies, automotive dealers and other professional sellers, as well as end-readers and subscribers of its news brands.