WEMASS

WEMASS creates value by pooling premium publisher inventory and first-party audience data into a single commercial access point for advertisers and agencies. It monetises this aggregated supply through programmatic and likely direct campaign transactions, while using proprietary data, identity and reporting tools to improve targeting, campaign control and measurement. Additional value is created through creative production and post-campaign research services that deepen client spend and strengthen publisher monetisation.

WEMASS is a Spanish premium digital advertising marketplace and ad technology joint venture owned by major publisher groups including Prisa, Vocento and Grupo Godó. It aggregates inventory from a large network of premium Spanish publishers and sells access to advertisers and media agencies seeking brand-safe, contextually relevant programmatic campaigns across display, video, native and audio channels. The business is built around a central marketplace layer supported by proprietary audience data, cookieless identity, campaign analytics and creative services.