Copper6

Copper6 operates as a business-to-business adtech vendor serving digital publishers. Its core value creation lies in increasing advertising revenue per impression by optimising how publisher inventory is exposed to programmatic demand. The company provides a supply-side platform and a web mediation layer that integrate via header bidding and a single JavaScript tag, routing impressions towards higher-yield demand sources and enforcing brand-safety controls. By aggregating and curating demand partners, it helps publishers access a broader and more valuable set of programmatic buyers without building this connectivity in-house. Consulting and managed services add further value through tailored implementation, analytics, and ongoing optimisation of auction configurations. The acquisition of SelectMedia’s Video & Display web publishing business extends Copper6’s footprint with additional premium publishers and inventory, reinforcing its position as a publisher monetisation partner rather than a media owner.

Copper6 is an Israel-based digital advertising technology company focused on publisher monetisation. It provides a supply-side platform (SSP), a web mediation tool, and consulting services that help digital publishers optimise programmatic advertising yield across display and video inventory. The business recently acquired SelectMedia’s Video & Display web publishing operations to expand its publisher base and monetisation capabilities.

Copper6 generates recurring revenue of around $100m ARR by taking a share of advertising spend flowing through its SSP and mediation layer, complemented by fees for managed services and consulting. Its direct customers are digital publishers and their ad operations teams seeking simplified integration, improved auction routing, access to curated demand sources, and brand-safety controls for their web and video ad inventory.