digitalAudience

The company operates a B2B SaaS model centred on a data collaboration and identity platform. It creates value by enabling brands, agencies, publishers and other data owners to onboard customer data, match identities, collaborate in privacy-preserving environments and activate audiences via existing DMP and media integrations. The platform also offers pre-defined audience segments and insights to accelerate campaign planning and targeting. Revenue is generated from recurring subscription fees across tiered plans, plus higher-value enterprise agreements that can include dedicated clean rooms, integrations and data-related professional services. The acquisition of an AI-focused audience intelligence product (Rayn.io) further strengthens the platform’s ability to analyse web signals and generate personas for activation, enhancing the utility of the core SaaS offering.

Digitalaudience.io (Social Audience B.V.) is a Netherlands-based B2B SaaS provider of data collaboration, identity resolution and audience activation tools for advertisers, agencies, publishers and other data owners. Its platform enables clients to onboard first-party data, collaborate via privacy-preserving data clean rooms and integrations, and activate audiences across integrated DMPs and media channels.

The company generates revenue primarily through tiered software subscriptions and enterprise contracts, including optional professional services for onboarding, clean room deployments and bespoke integrations. Customers are businesses that need privacy-compliant ways to match, enrich and activate first-party customer data at scale, particularly in the European regulatory environment.