Koddi

Koddi operates an enterprise B2B adtech and marketing technology model. It builds and runs cloud-based platforms that help publishers and commerce media networks monetise their advertising inventory across on-site, off-site, and in-store environments, and enable advertisers to access and manage campaigns against that inventory via existing DSPs. Additional solutions support franchises and large enterprises in coordinating multi-channel performance marketing across metasearch, paid search, social, and sponsored listings.

Value is created by improving the yield and fill rate on publisher and commerce media inventory, and by providing advertisers and brands with more precise, data-driven campaign execution and reporting, particularly in commerce and travel. The company enhances this with professional and technical account management services, including programme management and strategic consulting for building and scaling commerce media programmes.

Koddi Inc. is a US-based advertising technology company focused on commerce and travel media. It provides cloud-based platforms for managing, serving, and optimising on-site, off-site, and in-store advertising inventory, with roots in bid automation and metasearch for travel and hotels. The company also operates supply-side technology for publishers, and tools for advertisers, franchises, and enterprises to manage multi-channel performance marketing across metasearch, paid search, social, and sponsored listings.

Koddi generates revenue primarily by selling enterprise software access to its ad-serving, supply-side, and campaign management platforms, supplemented by programme management and consulting services for commerce media networks and large brands. Its direct customers are publishers and commerce media networks, advertisers and agencies buying commerce inventory via DSPs, multi-location franchise brands, and large enterprises, especially in travel and retail-related commerce media.