Maxetise

The business model centres on providing a supply‑side advertising platform and related integration tools to digital publishers, enabling them to monetise web and app inventory via programmatic demand. Publishers integrate via a compact web tag or mobile SDK, which routes ad requests through a header bidding setup to multiple advertisers and demand sources.

Value is created by improving yield and fill rates for publisher inventory, providing consent‑aware data handling aligned with the IAB Europe Transparency & Consent Framework, and managing contractual obligations and payments. Revenue is likely derived from a share of advertising spend flowing through the platform and managed reselling of display inventory, effectively operating as a supply‑side platform and commercial sales partner for publishers.

Maxetise AB is a Swedish adtech company operating a publisher‑facing programmatic advertising platform. It provides header bidding technology, a web tag and mobile SDK to connect digital publishers’ web and app inventory with advertisers, and participates in the IAB Europe Transparency & Consent Framework for consent handling and privacy compliance.

The company generates revenue by managing and reselling display advertising inventory for publisher clients and by facilitating programmatic transactions between advertisers and publishers on its platform. Its direct customers are digital publishers and media owners, including Swedish media sites that use it as a programmatic and display sales partner, while advertisers act as buyers transacting through the platform rather than as primary paying clients of the company’s software.