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COMPANYAdvertising & Marketing TechnologySSP (Supply Side Platform)Privacy & Consent (CMP)

Sparteo

Sparteo is a french publisher monetisation suite across video, display, audio and consent.

Sparteo operates in the SSP (Supply Side Platform) segment.

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Distinction

This company is a French publisher‑side adtech group, not a consumer media brand or general digital agency. It should be distinguished from generic video players or CMP libraries that are open source and not sold as managed platforms to publishers.

Founded
2017
Headquarters
96 rue du Pont Rompu, 59200 Tourcoing, France
Core Segment
SSP (Supply Side Platform)
Company Size
50-200
Official Links
Website
Verified
2026-04-01

Sparteo: About

Sparteo operates as a B2B adtech and martech group, offering multiple specialist platforms that sit inside publishers’ and media owners’ monetisation stacks. The SSP products (Viously, Actirise, Meetscale) provide sell‑side connectivity, yield optimisation, and analytics for video and display inventory, while FastCMP manages user consent data flows and Voxeus combines audio ad tech with content and production services. Value is created by boosting RPMs and programmatic yield for publishers, enabling new video/audio inventory, and ensuring compliant consent signalling that preserves measurement and ad performance. The group aggregates demand sources and technology under one roof, offering modular adoption per product or as an integrated stack.

Sparteo: Market Position

Sparteo is a French adtech holding company that builds and operates a suite of publisher‑focused monetisation and compliance platforms. Its portfolio includes Viously (video player and video SSP), Actirise and Meetscale (display and programmatic revenue optimisation SSPs), FastCMP (consent management platform), and Voxeus (audio technology and content services for podcasts and streaming. The group generates revenue by providing software and technology services to digital publishers, media owners, and, for audio, brands that want to create and monetise inventory. Its tools help clients increase programmatic yield across video, display, and audio while managing privacy and consent under GDPR/TCF. Sparteo positions itself as the central infrastructure layer for publisher monetisation and consent in European web and audio environments.

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Sparteo: Frequently Asked Questions

What is Sparteo?

Sparteo is a French adtech group that operates multiple publisher‑focused platforms for video, display, audio monetisation, and consent management.

Who uses Sparteo?

Digital publishers, media owners, publisher ad networks, and brands and media outlets that want to create and monetise video, display, and audio inventory while managing user consent.

How does Sparteo make money?

It earns revenue through media take‑rates and revenue shares on programmatic inventory sold via its SSP platforms, SaaS or usage fees for its consent management platform, and service or revenue‑share fees linked to its audio technology and content services.

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