The main competitors and alternatives to Microsoft include GoTo, Glean, Pneumatic and 68 others. Tracking companies like Microsoft provides a complete view of the competitive landscape within the digital advertising ecosystem.
GoTo
COMPANYCloud communications and remote IT management software provider.
Glean
COMPANYEnterprise AI platform for search, assistants, and workflow agents.
Pneumatic
COMPANYWorkflow automation SaaS with flat pricing and white-label partner access.
LogRocket
COMPANYSession replay and product analytics for software teams.
Rill
COMPANYMetrics-first BI platform for real-time dashboards and embedded analytics.
Portal26
COMPANYEnterprise software for AI governance and searchable data encryption.
Apple
COMPANYConsumer technology platform spanning devices, services, app distribution and ads.
Qlik
COMPANYEnterprise analytics and data integration software for governed decision-making.
Plotly
COMPANYEnterprise software for building and deploying interactive data applications.
Mitel
COMPANYEnterprise communications software for telephony, collaboration and contact centres.
Valve
COMPANYPC gaming platform owner and first-party game developer.
Lime
COMPANYSwedish B2B SaaS provider for CRM and customer communications.
Sage
COMPANYBusiness software provider for accounting, ERP, HR and operations.
FullStory
COMPANYBehavioural analytics and session replay software for digital teams.
Whatagraph
COMPANYMarketing intelligence software for cross-channel reporting and dashboards.
Palantir
COMPANYEnterprise software for operational data integration, analytics and AI deployment.
Tableau
COMPANYEnterprise analytics and business intelligence software for governed data insights.
Vizrt
COMPANYBroadcast software platform for live graphics, production and media workflows.
LivePerson
COMPANYEnterprise conversational AI software for customer service and commerce.
Ping Identity
COMPANYEnterprise identity software for SSO, MFA and access management.
Broadcom
COMPANYSemiconductor and infrastructure software supplier for large enterprises.
StayinFront
COMPANYEnterprise retail execution and CRM software for field sales teams.
WellSaid
COMPANYB2B AI voice generation platform for production teams and developers.
Box
COMPANYEnterprise content cloud for secure collaboration, workflows, and AI.
Unifyr
COMPANYPartner ecosystem software for PRM, enablement and channel marketing.
Akamai
COMPANYEnterprise edge cloud and content delivery infrastructure provider.
Epic Games
COMPANYGame publisher, engine provider and digital games platform operator.
Vivaldi
COMPANYPrivacy-first browser and integrated consumer productivity platform.
Donna
BUSINESS_UNITAI sales assistant for field teams and CRM automation.
Collibra
COMPANYEnterprise SaaS for data governance, lineage, quality and AI control.
Mozilla
COMPANYPrivacy software and web media products under non-profit ownership.
Atlassian
COMPANYEnterprise software for collaboration, workflows and team productivity.
OVHcloud
COMPANYEuropean cloud infrastructure provider for compute, storage and managed services.
Automation Anywhere
COMPANYEnterprise software platform for robotic process automation and workflow orchestration.
Search, video and advertising platform ecosystem for businesses and consumers.
TwelveLabs
COMPANYAPI platform for semantic search and reasoning across video.
netID
COMPANYEuropean identity and consent infrastructure for cross-site login and privacy.
Audible Magic
COMPANYB2B rights management and content identification software for digital media.
Semarchy
COMPANYEnterprise data platform for MDM, integration, governance and quality.
Oracle
COMPANYEnterprise cloud infrastructure and customer experience software provider.
Salesforce
COMPANYEnterprise SaaS platform for CRM, marketing, data, analytics, and workflows.
Precisely
COMPANYEnterprise software for data integrity, integration and location intelligence.
Twilio
COMPANYCloud communications and customer engagement software for businesses.
Adgentek
COMPANYAd server for monetising conversational AI interfaces.
Fastly
COMPANYEdge cloud platform for delivery, compute, security, and streaming.
Amazon
COMPANYCommerce platform with advertising, cloud and streaming businesses.
Kaltura
COMPANYB2B video software for enterprises, education, events and OTT.
CrewAI
COMPANYEnterprise platform for building and operating multi-agent AI workflows.
Sony
COMPANYDiversified entertainment and technology group spanning gaming, content and SaaS.
Backblaze
COMPANYCloud object storage and backup software for businesses and consumers.
Domo
COMPANYEnterprise SaaS platform for analytics, data integration and workflow automation.
Databricks
COMPANYEnterprise lakehouse platform for data, analytics and AI.
Qt
COMPANYCross-platform software development and testing tools for embedded and desktop teams.
ThoughtSpot
COMPANYEnterprise BI platform for search-led and embedded analytics.
The Trade Desk
COMPANYIndependent DSP for omnichannel programmatic advertising on the open internet.
SEGA
COMPANYJapanese games publisher and IP owner across console, mobile and anime.
Topsort
COMPANYRetail media infrastructure software for marketplaces, retailers, brands, and agencies.
VDX.tv
COMPANYCross-screen video advertising platform using CPV-priced interactive campaigns.
UiPath
COMPANYEnterprise software platform for robotic and AI-driven process automation.
CARTO
COMPANYCloud-native geospatial analytics software for enterprise data teams.
Dell
COMPANYEnterprise infrastructure, devices, cloud subscriptions and IT services provider.
Baseten
COMPANYB2B platform for AI model serving, inference and deployment.
TopCashback
COMPANYCashback and deals platform monetised through affiliate retailer partnerships.
Hewlett Packard Enterprise
COMPANYEnterprise hybrid cloud infrastructure and operations software provider.
MongoDB
COMPANYCloud database platform for developers, enterprises, and regulated workloads.
Nintendo
COMPANYConsumer gaming company with consoles, games, subscriptions and direct commerce.
Web Summit
COMPANYGlobal technology conference organiser monetising audiences through tickets and sponsorships.
Intuit
COMPANYFinancial, tax and marketing software platform for consumers and businesses.
NVIDIA
COMPANYAccelerated computing company spanning AI software, cloud and gaming.
SAP
COMPANYGerman enterprise software provider for ERP, finance, procurement and CX.
Explore the Market
Unlock the Microsoft Ecosystem
Explore all relationships in Polaris7. See exactly how Microsoft connects to the rest of the market, including parent companies, platform integrations, and direct competitors.
