The main competitors and alternatives to PubMatic include LEMMA, Setupad, StreamLayer and 41 others. Tracking companies like PubMatic provides a complete view of the competitive landscape within the digital advertising ecosystem.
LEMMA
COMPANYProgrammatic DOOH and CTV infrastructure for buyers and media owners.
Setupad
COMPANYPublisher monetisation software for header bidding and consent management.
StreamLayer
COMPANYInteractive ad infrastructure for live streaming and CTV.
YieldLift
COMPANYPublisher monetisation platform for header bidding, ad serving and yield optimisation.
AdGrid
COMPANYPublisher monetisation software for ad stack control and programmatic revenue.
Big Happy
COMPANYMobile and DOOH adtech with creative production and campaign execution.
Direct Digital Holdings
COMPANYDual-sided adtech platform for publisher monetisation and media buying.
PubWise
COMPANYProgrammatic ad platform for publishers, advertisers and agencies.
BePixel
COMPANYBrazilian B2B ad server for cross-channel campaign delivery.
MediaFuse
COMPANYManaged publisher monetisation stack and programmatic consulting provider.
Sparteo
BUSINESS_UNITPublisher monetisation software across SSP, consent, video and audio.
Verve
COMPANYAdtech platform spanning media buying, publisher monetisation and privacy-safe targeting.
smartclip
COMPANYBroadcaster-focused adtech platform for TV, CTV and digital monetisation.
Equativ
COMPANYProgrammatic adtech platform spanning SSP, DSP, retail media and CTV.
Pubstack
COMPANYPublisher monetisation software for no-code yield and header bidding control.
Yieldmo
COMPANYProgrammatic adtech platform for contextual, creative and curated media optimisation.
Magnite
COMPANYIndependent sell-side ad tech platform for publishers and streaming inventory.
Retailor Media
COMPANYItalian retail media platform for identity, activation and measurement.
tri-table
COMPANYPolish publisher monetisation platform combining adtech and managed media services.
Yieldlove
COMPANYPublisher monetisation platform for header bidding, analytics and consent management.
TradPlus
COMPANYMobile app monetisation and programmatic supply infrastructure provider.
Sharethrough
COMPANYProgrammatic SSP and ad exchange focused on curated, sustainable supply.
pubX
COMPANYAgentic programmatic advertising platform for buyers and publishers.
The Newco
COMPANYPrivacy-first adtech suite for identity, activation and measurement.
The Nexus Engine
COMPANYServer-side publisher marketplace focused on yield optimisation and auction transparency.
Smartico
COMPANYPublisher ad tools for local digital campaign creation and monetisation.
Online Media Solutions (OMS)
COMPANYProgrammatic monetisation platform for publishers and digital media buyers.
Publift
COMPANYPublisher monetisation platform combining adtech software and managed services.
Teads
COMPANYHybrid SSP and media platform for premium open-internet advertising.
SmartyAds
COMPANYFull-stack programmatic advertising platform for buyers and publishers.
Innovid
COMPANYCTV-first ad serving, creative and measurement software for enterprises.
Quarter Media
COMPANYPublisher monetisation and media sales partner for digital publishers.
Singular Ads
COMPANYProgrammatic exchange and publisher monetisation platform for advertisers and publishers.
Copper6
COMPANYPublisher monetisation platform combining SSP, mediation and consulting.
Traffective
COMPANYPublisher monetisation platform for programmatic yield, compliance, and ad operations.
zMaticoo
COMPANYMobile-first programmatic ad platform for in-app buying and monetisation.
Index Exchange
COMPANYIndependent supply-side platform for programmatic monetisation and curated deals.
OpenX
COMPANYIndependent SSP and ad exchange for premium programmatic inventory.
Playmatic
COMPANYVideo ad network for interactive formats and publisher monetisation.
System1
COMPANYPerformance advertising platform with owned media and intent-driven monetisation.
MediaJel
COMPANYCompliance-first programmatic advertising platform for regulated industries.
Holid
COMPANYPublisher monetisation platform for yield optimisation and header bidding.
Explore the Market
Unlock the PubMatic Ecosystem
Explore all relationships in Polaris7. See exactly how PubMatic connects to the rest of the market, including parent companies, platform integrations, and direct competitors.