Nielsen Competitors
Key competitors of Nielsen include Quantcast, Gemius, YouGov and 41 others.
Quantcast
COMPANYAI-driven programmatic ad platform and audience measurement for brands and agencies.
Gemius
COMPANYDigital audience measurement and ad-serving platforms for publishers, agencies and advertisers.
YouGov
COMPANYSubscription-based consumer insight and brand tracking from a global online panel.
Beatgrid
COMPANYCross‑media advertising measurement and attribution using a single‑source ACR panel.
GWI
COMPANYSurvey-based global audience insights and analytics platform for marketing and media teams.
Stats Perform
COMPANYUK sports data and content licensing provider within a wider data group.
Advertiser Perceptions
COMPANYB2B advertising and media research firm with panel-based insights and services.
Ebiquity
COMPANYIndependent media measurement and intelligence consultancy for enterprise advertisers.
Ipsos
COMPANYGlobal market research and insights provider with panels and digital platforms.
XroadMedia
COMPANYB2B content discovery and personalisation platform for TV and streaming operators.
INFOnline
COMPANYGerman contract-based internet audience measurement for digital publishers and media.
Claritas
COMPANYMarketing data, segmentation and identity platform for enterprise audience targeting.
DataMoire
COMPANYDigital ad measurement platform for brand lift, audience and creative testing.
Kantar
COMPANYGlobal provider of market research, consumer data and marketing analytics.
Objective Platform
COMPANYMarketing mix modelling and media budget optimisation SaaS with consultancy.
Eyeota
COMPANYGlobal audience data marketplace for advertising activation and identity solutions.
Samba TV
COMPANYTelevision data platform for omniscreen audience measurement and ad targeting.
Kinetiq
COMPANYEnterprise TV and video media intelligence, attribution and watermarking platform.
Adalyser
COMPANYTV and cross-channel advertising attribution and analytics platform for agencies.
Médiamétrie
COMPANYFrench provider of syndicated TV, radio and internet audience measurement.
SENSIC
COMPANYCross‑device digital and streaming audience measurement platform for market research.
RAMPANEL
COMPANYMedia research platform for audience, brand and advertising effectiveness measurement.
DoubleVerify
COMPANYIndependent ad verification, analytics, AI optimization, and attribution platform for digital media.
InsurAds
COMPANYAttention-based adtech platform with insurance cover for digital advertising outcomes.
OS Data Solutions
COMPANYGerman audience and identity data provider for programmatic advertising targeting.
iSpot.tv
COMPANYTV and streaming advert measurement, attribution and creative analytics platform.
VideoAmp
COMPANYCross‑platform TV and digital ad measurement, attribution and currency platform.
mediasense
COMPANYIndependent digital media auditing and analytics consultancy for advertisers.
ScorecardResearch
COMPANYWeb tagging and panel service feeding enterprise digital audience measurement.
ACRCloud
COMPANYAutomatic content recognition APIs for music, broadcast and audience monitoring.
Audible Magic
COMPANYB2B content recognition and rights-management platform for music and media.
agma-mmc.de
COMPANYGerman joint industry body for standardised media audience measurement and planning data.
Ekimetrics
COMPANYData and AI consulting firm providing marketing measurement and analytics platforms.
JICMAIL
COMPANYUK joint industry currency providing audience measurement data for advertising mail.
agof.de
COMPANYGerman online audience measurement association providing digital ad planning currencies.
DISQO
COMPANYDeterministic cross‑platform ad effectiveness and consumer insights measurement provider.
Smartme Analytics
COMPANYCross‑media audience measurement and digital behaviour analytics for advertisers and agencies.
oKube (by Smart TraffiK)
COMPANYOmnichannel multi-touch attribution and drive‑to‑store measurement for retail brands.
AudienceProject
COMPANYB2B SaaS for cross‑media audience measurement, targeting and publisher data.
MediaScience
COMPANYMedia and advertising effectiveness research using labs, panels and research software.
Veritonic
COMPANYAudio and CTV ad measurement platform for creative, brand lift and attribution.
Digitalkites
COMPANYIdentity resolution and audience data platform for brands and publishers.
Comscore
COMPANYCross‑platform media and advertising measurement and analytics for enterprise buyers.
TelmarHelixa
COMPANYSaaS media planning and audience insights platform for agencies and advertisers.
Unlock the Nielsen Ecosystem
Explore 120+ relationships in Polaris7. See exactly how Nielsen connects to the rest of the market, including parent companies, platform integrations, and direct competitors.
