The main competitors and alternatives to Oracle include LiveRamp, Tradeshift, Audiencerate and 45 others. Tracking companies like Oracle provides a complete view of the competitive landscape within the digital advertising ecosystem.
LiveRamp
COMPANYIdentity and data collaboration software for advertising and measurement.
Tradeshift
COMPANYB2B network software for procurement, invoicing and supplier payments.
Audiencerate
COMPANYPrivacy-first first-party data activation and onboarding platform.
Reltio
COMPANYEnterprise SaaS for real-time data unification and master data management.
Competera
COMPANYRetail pricing software, data, and consultancy for enterprise retailers.
Sabre
COMPANYTravel technology platform for distribution, retailing and booking infrastructure.
PAR Technology
COMPANYRestaurant commerce software and payments platform for enterprise operators.
Pixability
COMPANYYouTube advertising software and managed services for brands and agencies.
CloudOne Digital
COMPANYManaged cloud, bare metal and hosting platform for business workloads.
VTEX
COMPANYEnterprise commerce platform with integrated retail media capabilities.
Airship
COMPANYMobile-first customer experience and journey orchestration software for enterprises.
Palantir
COMPANYEnterprise software for operational data integration, analytics and AI deployment.
Marigold
COMPANYEnterprise marketing cloud for customer engagement, data and personalisation.
PROS
COMPANYAirline retailing and pricing software for revenue optimisation.
LivePerson
COMPANYEnterprise conversational AI software for customer service and commerce.
Eyeota
COMPANYAudience data marketplace and identity activation platform for marketers.
Tamr
COMPANYAI-native enterprise data mastering and entity resolution software.
Aria Systems
COMPANYEnterprise subscription billing and monetisation software for complex recurring revenue.
Broadcom
COMPANYSemiconductor and infrastructure software supplier for large enterprises.
SALESmanago
COMPANYCustomer data and marketing automation software for e-commerce marketers.
Unifyr
COMPANYPartner ecosystem software for PRM, enablement and channel marketing.
Descartes Systems Group
COMPANYLogistics and trade compliance software built on a global network.
TL1MKT
COMPANYCookieless identity and audience data provider for programmatic advertising.
Audience Solutions
COMPANYPolish audience data platform for segmentation, activation and monetisation.
AUDIENCES
COMPANYIn-cloud first-party data activation software for enterprises.
Permutive
COMPANYPrivacy-first audience infrastructure for publishers and advertisers.
Microsoft
COMPANYDiversified software, cloud, advertising and gaming platform company.
Gotransverse
COMPANYEnterprise SaaS for subscription and usage-based billing operations.
Salesforce
COMPANYEnterprise SaaS platform for CRM, marketing, data, analytics, and workflows.
Lightspeed
COMPANYCommerce software and payments platform for merchants.
Precisely
COMPANYEnterprise software for data integrity, integration and location intelligence.
Toast
COMPANYRestaurant software, payments and operations platform for hospitality businesses.
SiteMinder
COMPANYHotel commerce software for distribution, bookings, payments, and revenue management.
Hitachi
COMPANYIndustrial and enterprise technology group selling software, infrastructure and services.
NCR Voyix
COMPANYCommerce software and payments provider for retail and hospitality.
Vericast
COMPANYOmnichannel marketing company spanning direct mail, media and data activation.
Silverbullet
COMPANYPrivacy-first adtech, data and CX software with services.
Peer39
COMPANYContextual targeting, brand safety and analytics for programmatic advertising.
Mirakl
COMPANYEnterprise software for marketplaces, dropship and retail media.
Fit Analytics
COMPANYSize recommendation software for apparel and footwear e-commerce.
Veeva
COMPANYLife sciences cloud software and data platform provider.
Medallia
COMPANYEnterprise software for experience management and customer insight workflows.
Marketplacer
COMPANYMarketplace SaaS for multi-vendor commerce, dropshipping and retail media.
Mindbox
COMPANYMarketing automation and CDP platform for retail and e-commerce teams.
SAP
COMPANYGerman enterprise software provider for ERP, finance, procurement and CX.
Measured
COMPANYEnterprise software for incrementality testing, MMM, and media optimisation.
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