The main competitors and alternatives to Google include LangChain, HERE Technologies, Arkose Labs and 173 others. Tracking companies like Google provides a complete view of the competitive landscape within the digital advertising ecosystem.
LangChain
COMPANYOpen-source AI agent tooling with paid observability and deployment software.
HERE Technologies
COMPANYB2B location data, mapping and navigation platform for enterprises.
Arkose Labs
COMPANYEnterprise SaaS platform for bot mitigation and fraud prevention.
MixModeler
COMPANYNo-code marketing mix modelling software for privacy-first performance analysis.
Mediavine
COMPANYPublisher monetisation platform combining header bidding, data tools, and managed services.
Internet Brands
COMPANYVertical SaaS, publishing and advertising platforms across specialist markets.
Dolby
COMPANYAudio and imaging technology licensor for media, devices and cinema.
Kunlun Tech
COMPANYChinese internet group spanning browser, ads, gaming and AI products.
d-force
COMPANYBroadcaster-backed DSP for omnichannel and addressable TV buying.
LeadBolt
COMPANYMobile ad platform for user acquisition and app monetisation.
Cognitiv
COMPANYAI-native adtech platform for programmatic buying and targeting.
Ozone
COMPANYPremium publisher marketplace for programmatic advertising and audience activation.
DPG Media Nederland
COMPANYDutch publisher and advertising platform monetising news audiences and media inventory.
Listonic
COMPANYGrocery list app monetised through subscriptions and advertising.
Kinde
COMPANYDeveloper platform for authentication, billing and feature management.
Twilio
COMPANYCloud communications and customer engagement software for businesses.
Haystack
COMPANYLocal product search for nearby in-store retail inventory.
Media.net
COMPANYSell-side adtech platform for publisher monetisation and curated supply.
MediaGo Ad Platform
COMPANYAI-led DSP for performance-based programmatic media buying.
OVHcloud
COMPANYEuropean cloud infrastructure provider for compute, storage and managed services.
Outbrain
COMPANYOpen-web ad platform for native, programmatic and performance campaigns.
Baidu
COMPANYChina-focused search, advertising and enterprise AI platform company.
Twenga Solutions
COMPANYCommerce marketing platform for product feeds, traffic acquisition and shopping ads.
Smartly
COMPANYCross-channel advertising software for creative, media and measurement.
AdGlare
COMPANYIndependent ad server and audience platform for publishers and advertisers.
Chartbeat
COMPANYPublisher analytics and optimisation software for digital media companies.
Mixpanel
COMPANYProduct analytics software for tracking and improving digital user behaviour.
Start.io
COMPANYMobile adtech platform for app monetisation and audience activation.
Kayzen
COMPANYMobile-first DSP for transparent in-app programmatic advertising.
Cisco Webex
COMPANYEnterprise collaboration, calling and customer experience software from Cisco.
Glean
COMPANYEnterprise AI platform for search, assistants, and workflow agents.
Scoota
COMPANYCookie-free programmatic adtech for buying, creative and DOOH.
solocal
COMPANYFrench local marketing platform for SMB visibility and advertising.
OpenAI
COMPANYFoundation model company selling AI software, APIs and subscriptions.
TomTom
COMPANYProvider of digital maps, traffic data and navigation software.
Esri
COMPANYPrivate GIS software company selling mapping and spatial analytics platforms.
Tripadvisor
COMPANYTravel discovery, reviews, advertising and booking marketplace platform.
Koddi
COMPANYCommerce media infrastructure and enterprise advertising software provider.
Opti Digital
COMPANYPublisher monetisation software with curated demand and media buying tools.
INCRMNTAL
COMPANYPrivacy-first incrementality measurement software for advertisers and agencies.
Moloco
COMPANYAI-driven adtech platform for buying and monetising digital inventory.
Intel
COMPANYComputing infrastructure company combining chips, AI tooling and enterprise platforms.
Fastly
COMPANYEdge cloud platform for delivery, compute, security, and streaming.
Algolia
COMPANYHosted search and discovery infrastructure for digital products.
Metadata
COMPANYB2B demand generation platform for campaign automation and revenue optimisation.
NVIDIA
COMPANYAccelerated computing company spanning AI software, cloud and gaming.
Audible Magic
COMPANYB2B rights management and content identification software for digital media.
Yandex
COMPANYRussian internet platform with integrated advertising and monetisation stack.
Pointr
COMPANYEnterprise indoor mapping and wayfinding software for venues and healthcare.
AdButler
COMPANYB2B ad serving and publisher monetisation software platform.
Raptive
COMPANYCreator-focused ad monetisation and media sales platform for publishers.
Skai
COMPANYOmnichannel advertising software for search, social and retail media.
Microsoft
COMPANYDiversified software, cloud, advertising and gaming platform company.
MEmob+
COMPANYRegional MENA AdTech platform for buying, measurement and creative optimisation.
jsDelivr
COMPANYFree CDN infrastructure for open-source web assets and modules.
QuinStreet
COMPANYPerformance marketing platform for high-intent customer acquisition.
33Across
COMPANYCookieless SSP and identity platform for programmatic advertising.
Redbrain
COMPANYPerformance-based shopping marketing for e-commerce retailers.
R2B2
COMPANYManaged publisher monetisation platform aggregating SSP demand and yield optimisation.
Viads
COMPANYProgrammatic ad platform connecting advertisers with publisher video inventory.
Voise Tech
COMPANYFull-stack programmatic adtech platform for buyers and publishers.
Decentriq
COMPANYPrivacy-first clean room software for secure data collaboration and activation.
AdderMobi
COMPANYIn-app ad mediation and monetisation platform for mobile publishers.
Crackle
COMPANYAI-enhanced in-app monetisation platform for mobile and gaming publishers.
Amazon Ads
BUSINESS_UNITAmazon’s advertising platform spanning retail media, DSP, and measurement tools.
BidMind
COMPANYSelf-serve programmatic DSP for performance-focused omnichannel advertising.
YieldLift
COMPANYPublisher monetisation platform for header bidding, ad serving and yield optimisation.
Adoppler
COMPANYFull-stack programmatic ad infrastructure for publishers, OTT platforms and agencies.
Hewlett Packard Enterprise
COMPANYEnterprise hybrid cloud infrastructure and operations software provider.
Townsquare Media
COMPANYUS local media owner with digital marketing and adtech businesses.
FreakOut
COMPANYJapanese adtech group spanning DSP, publisher monetisation and analytics.
AdGrid
COMPANYPublisher monetisation software for ad stack control and programmatic revenue.
AdSurge
COMPANYAI-enabled DSP for user acquisition and monetisation.
Direct Digital Holdings
COMPANYDual-sided adtech platform for publisher monetisation and media buying.
AppLovin
COMPANYAdvertising software platform for app growth, monetisation and measurement.
Vizit
COMPANYVisual analytics SaaS for ecommerce content performance.
Mobvista
COMPANYMobile adtech platform for app growth, monetisation and analytics.
NAVER
COMPANYSouth Korean platform group spanning search, ads, commerce, content and cloud.
Kargo
COMPANYPremium adtech platform for programmatic, creative and retail media.
Radar
COMPANYLocation infrastructure APIs for maps, geofencing, compliance, and operations.
Madhive
COMPANYCTV advertising platform for local and regional programmatic campaigns.
Zoom
COMPANYCloud communications and collaboration software for organisations and teams.
Here Media
COMPANYLGBTQ+ streaming media company with subscription and advertising revenue.
Mantis Ads
COMPANYCannabis-focused ad network and programmatic advertising platform.
Rill
COMPANYMetrics-first BI platform for real-time dashboards and embedded analytics.
CARTA HOLDINGS
COMPANYJapanese digital advertising group combining adtech platforms and managed services.
Adistry
COMPANYAd marketplace for niche publishers and restricted-industry advertisers.
Baseten
COMPANYB2B platform for AI model serving, inference and deployment.
BePixel
COMPANYBrazilian B2B ad server for cross-channel campaign delivery.
Sonobi
COMPANYProgrammatic ad tech platform for publisher monetisation and CTV advertising.
Backblaze
COMPANYCloud object storage and backup software for businesses and consumers.
GO.PL
COMPANYPolish ad platform combining publisher inventory, targeting, analytics and automation.
Apple
COMPANYConsumer technology platform spanning devices, services, app distribution and ads.
Revolution Ad
COMPANYInteractive 3D adtech platform and creative-first ad network.
Block
COMPANYPayments, commerce and consumer finance platform group.
Mozilla
COMPANYPrivacy software and web media products under non-profit ownership.
4screen
COMPANYIn-car advertising platform for automakers and brands.
Skyscanner
COMPANYTravel metasearch platform monetising intent through referrals and advertising.
Edge226
COMPANYPerformance adtech platform for app growth and monetisation.
PopAds
COMPANYSelf-serve ad network for popunder traffic monetisation and buying.
Mapbox
COMPANYGeospatial APIs, SDKs and data for enterprise applications.
Ecosia
COMPANYPrivacy-focused search engine and browser funding climate projects through ads.
Index Exchange
COMPANYIndependent supply-side platform for programmatic monetisation and curated deals.
DataRobot
COMPANYEnterprise AI platform for model operations, governance and agent deployment.
Yahoo
COMPANYConsumer media platform with owned audiences and advertising technology.
SurveyMonkey
COMPANYSurvey and market research software for businesses and research teams.
Snap
COMPANYSocial platform monetising youth audiences through ads, AR and subscriptions.
Kevel
COMPANYAPI-first retail media and ad serving infrastructure provider.
Converge
COMPANYAgency-focused DSP for programmatic planning, buying and optimisation.
smartclip
COMPANYBroadcaster-focused adtech platform for TV, CTV and digital monetisation.
AdSpirit
COMPANYIndependent ad server and self-service ad sales platform.
CallRail
COMPANYMarketing attribution and call analytics software for inbound lead generation.
Jotform
COMPANYNo-code forms and workflow automation software for organisations.
The COOL Company
COMPANYAdtech platform for creative, activation, publisher monetisation, and measurement.
Visual discovery platform with a self-serve advertising business.
Amazon
COMPANYCommerce platform with advertising, cloud and streaming businesses.
Bannerflow
COMPANYCreative automation and DCO software for digital advertising teams.
Tableau
COMPANYEnterprise analytics and business intelligence software for governed data insights.
The Trade Desk
COMPANYIndependent DSP for omnichannel programmatic advertising on the open internet.
Admiral
COMPANYPublisher monetisation and visitor relationship software for digital media businesses.
Databricks
COMPANYEnterprise lakehouse platform for data, analytics and AI.
VDX.tv
COMPANYCross-screen video advertising platform using CPV-priced interactive campaigns.
Nexxen
COMPANYIndependent adtech platform for buying, selling and measuring digital media.
WhatConverts
COMPANYLead tracking and attribution software for marketers and agencies.
NextRoll
COMPANYAdtech platform for mid-market advertising and B2B account-based marketing.
Matomo
COMPANYPrivacy-focused web and app analytics software for organisations.
mediasmart
COMPANYMobile-first DSP for omnichannel programmatic advertising and measurement.
Lucidworks
COMPANYEnterprise software for search, discovery, and AI-powered knowledge experiences.
Prebid
COMPANYOpen-source header bidding standards body for publishers and ad tech.
Plausible
COMPANYPrivacy-first web analytics SaaS for websites, agencies and enterprises.
Celtra
COMPANYB2B creative automation software for scaled digital advertising.
AppSamurai
COMPANYMobile adtech platform for app growth and rewarded monetisation.
Typeform
COMPANYConversational forms and workflow software for business data collection.
Triton Digital
COMPANYAudio advertising, podcast hosting and measurement infrastructure for publishers.
WellSaid
COMPANYB2B AI voice generation platform for production teams and developers.
Box
COMPANYEnterprise content cloud for secure collaboration, workflows, and AI.
twiago
COMPANYGerman native advertising platform for advertisers, agencies and publishers.
StatCounter
COMPANYWebsite analytics SaaS with real-time visitor tracking and session replay.
Adplorer
COMPANYMarketing operations software for agencies and multi-location advertisers.
Social platform monetised through community advertising and data licensing.
Xperi
COMPANYMedia technology company spanning TV platforms, advertising, audio and radio licensing.
XAD spoteffects
COMPANYTV ad measurement and attribution software for the DACH market.
Yelp
COMPANYLocal discovery and review platform monetised through business advertising.
Fathom Analytics
COMPANYPrivacy-first web analytics SaaS for websites and digital teams.
Airtory
COMPANYAdtech SaaS for ad serving, creative workflows and publisher monetisation.
RTB House
COMPANYDeep-learning DSP for performance advertising and retargeting.
Veritone
COMPANYEnterprise AI software for unstructured media, analytics, and hiring workflows.
Attekmi
COMPANYWhite-label ad exchange and ad server software for publishers.
Akamai
COMPANYEnterprise edge cloud and content delivery infrastructure provider.
Tally
COMPANYFreemium form builder SaaS for business data collection workflows.
The Moneytizer
COMPANYPublisher monetisation platform using header bidding and revenue share.
retailmediatools
COMPANYRetail media software for retailers building in-house ad networks.
Pexi
COMPANYDutch self-service ad server for dynamic and rich media campaigns.
Ringier Axel Springer Polska
COMPANYPolish media group combining publishing, ad sales and marketplaces.
Vivaldi
COMPANYPrivacy-first browser and integrated consumer productivity platform.
Aqua Platform
COMPANYHosted ad server and managed Revive infrastructure for publishers.
netID
COMPANYEuropean identity and consent infrastructure for cross-site login and privacy.
Between Exchange (BTWN X)
COMPANYProgrammatic supply platform for publisher monetisation and verified traffic.
DaVinci Commerce
COMPANYCommerce media software for creative, activation and attribution workflows.
RMAds
COMPANYRetargeting platform and managed service for conversion recovery.
tri-table
COMPANYPolish publisher monetisation platform combining adtech and managed media services.
TradPlus
COMPANYMobile app monetisation and programmatic supply infrastructure provider.
Vungle
COMPANYMobile adtech platform for app growth and monetisation.
zMaticoo
COMPANYMobile-first programmatic ad platform for in-app buying and monetisation.
Adways · Weborama
COMPANYRich media adtech platform for creation, delivery and premium inventory.
Telecoming
COMPANYMobile subscription monetisation and carrier billing for sports audiences.
Meta
COMPANYConsumer social platforms monetised through advertising, subscriptions and VR commerce.
ViSTARS AI
COMPANYProgrammatic ad tech stack with software, trading and consulting.
usemax advertisement
COMPANYManaged ad network and performance marketing platform for publishers and advertisers.
Mobfox
COMPANYProgrammatic in-app and CTV exchange for publishers and media buyers.
Apple Ads
BUSINESS_UNITSelf-serve Apple ecosystem advertising for app discovery and installs.
Explore the Market
Unlock the Google Ecosystem
Explore all relationships in Polaris7. See exactly how Google connects to the rest of the market, including parent companies, platform integrations, and direct competitors.
