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Google Competitors & Alternatives

The main competitors and alternatives to Google include LangChain, HERE Technologies, Arkose Labs and 173 others. Tracking companies like Google provides a complete view of the competitive landscape within the digital advertising ecosystem.

LangChain

COMPANY

Open-source AI agent tooling with paid observability and deployment software.

HERE Technologies

COMPANY

B2B location data, mapping and navigation platform for enterprises.

Arkose Labs

COMPANY

Enterprise SaaS platform for bot mitigation and fraud prevention.

MixModeler

COMPANY

No-code marketing mix modelling software for privacy-first performance analysis.

Mediavine

COMPANY

Publisher monetisation platform combining header bidding, data tools, and managed services.

Internet Brands

COMPANY

Vertical SaaS, publishing and advertising platforms across specialist markets.

Dolby

COMPANY

Audio and imaging technology licensor for media, devices and cinema.

Kunlun Tech

COMPANY

Chinese internet group spanning browser, ads, gaming and AI products.

d-force

COMPANY

Broadcaster-backed DSP for omnichannel and addressable TV buying.

LeadBolt

COMPANY

Mobile ad platform for user acquisition and app monetisation.

Cognitiv

COMPANY

AI-native adtech platform for programmatic buying and targeting.

Ozone

COMPANY

Premium publisher marketplace for programmatic advertising and audience activation.

DPG Media Nederland

COMPANY

Dutch publisher and advertising platform monetising news audiences and media inventory.

Listonic

COMPANY

Grocery list app monetised through subscriptions and advertising.

Kinde

COMPANY

Developer platform for authentication, billing and feature management.

Twilio

COMPANY

Cloud communications and customer engagement software for businesses.

Haystack

COMPANY

Local product search for nearby in-store retail inventory.

Media.net

COMPANY

Sell-side adtech platform for publisher monetisation and curated supply.

MediaGo Ad Platform

COMPANY

AI-led DSP for performance-based programmatic media buying.

OVHcloud

COMPANY

European cloud infrastructure provider for compute, storage and managed services.

Outbrain

COMPANY

Open-web ad platform for native, programmatic and performance campaigns.

Baidu

COMPANY

China-focused search, advertising and enterprise AI platform company.

Twenga Solutions

COMPANY

Commerce marketing platform for product feeds, traffic acquisition and shopping ads.

Smartly

COMPANY

Cross-channel advertising software for creative, media and measurement.

AdGlare

COMPANY

Independent ad server and audience platform for publishers and advertisers.

Chartbeat

COMPANY

Publisher analytics and optimisation software for digital media companies.

Mixpanel

COMPANY

Product analytics software for tracking and improving digital user behaviour.

Start.io

COMPANY

Mobile adtech platform for app monetisation and audience activation.

Kayzen

COMPANY

Mobile-first DSP for transparent in-app programmatic advertising.

Cisco Webex

COMPANY

Enterprise collaboration, calling and customer experience software from Cisco.

Glean

COMPANY

Enterprise AI platform for search, assistants, and workflow agents.

Scoota

COMPANY

Cookie-free programmatic adtech for buying, creative and DOOH.

solocal

COMPANY

French local marketing platform for SMB visibility and advertising.

OpenAI

COMPANY

Foundation model company selling AI software, APIs and subscriptions.

TomTom

COMPANY

Provider of digital maps, traffic data and navigation software.

Esri

COMPANY

Private GIS software company selling mapping and spatial analytics platforms.

Tripadvisor

COMPANY

Travel discovery, reviews, advertising and booking marketplace platform.

Koddi

COMPANY

Commerce media infrastructure and enterprise advertising software provider.

Opti Digital

COMPANY

Publisher monetisation software with curated demand and media buying tools.

INCRMNTAL

COMPANY

Privacy-first incrementality measurement software for advertisers and agencies.

Moloco

COMPANY

AI-driven adtech platform for buying and monetising digital inventory.

Intel

COMPANY

Computing infrastructure company combining chips, AI tooling and enterprise platforms.

Fastly

COMPANY

Edge cloud platform for delivery, compute, security, and streaming.

Algolia

COMPANY

Hosted search and discovery infrastructure for digital products.

Metadata

COMPANY

B2B demand generation platform for campaign automation and revenue optimisation.

NVIDIA

COMPANY

Accelerated computing company spanning AI software, cloud and gaming.

Audible Magic

COMPANY

B2B rights management and content identification software for digital media.

Yandex

COMPANY

Russian internet platform with integrated advertising and monetisation stack.

Pointr

COMPANY

Enterprise indoor mapping and wayfinding software for venues and healthcare.

AdButler

COMPANY

B2B ad serving and publisher monetisation software platform.

Raptive

COMPANY

Creator-focused ad monetisation and media sales platform for publishers.

Skai

COMPANY

Omnichannel advertising software for search, social and retail media.

Microsoft

COMPANY

Diversified software, cloud, advertising and gaming platform company.

MEmob+

COMPANY

Regional MENA AdTech platform for buying, measurement and creative optimisation.

jsDelivr

COMPANY

Free CDN infrastructure for open-source web assets and modules.

QuinStreet

COMPANY

Performance marketing platform for high-intent customer acquisition.

33Across

COMPANY

Cookieless SSP and identity platform for programmatic advertising.

Redbrain

COMPANY

Performance-based shopping marketing for e-commerce retailers.

R2B2

COMPANY

Managed publisher monetisation platform aggregating SSP demand and yield optimisation.

Viads

COMPANY

Programmatic ad platform connecting advertisers with publisher video inventory.

Voise Tech

COMPANY

Full-stack programmatic adtech platform for buyers and publishers.

Decentriq

COMPANY

Privacy-first clean room software for secure data collaboration and activation.

AdderMobi

COMPANY

In-app ad mediation and monetisation platform for mobile publishers.

Crackle

COMPANY

AI-enhanced in-app monetisation platform for mobile and gaming publishers.

Amazon Ads

BUSINESS_UNIT

Amazon’s advertising platform spanning retail media, DSP, and measurement tools.

BidMind

COMPANY

Self-serve programmatic DSP for performance-focused omnichannel advertising.

YieldLift

COMPANY

Publisher monetisation platform for header bidding, ad serving and yield optimisation.

Adoppler

COMPANY

Full-stack programmatic ad infrastructure for publishers, OTT platforms and agencies.

Hewlett Packard Enterprise

COMPANY

Enterprise hybrid cloud infrastructure and operations software provider.

Pubeasy

COMPANY

Hybrid SSP and mobile app publisher.

Townsquare Media

COMPANY

US local media owner with digital marketing and adtech businesses.

FreakOut

COMPANY

Japanese adtech group spanning DSP, publisher monetisation and analytics.

AdGrid

COMPANY

Publisher monetisation software for ad stack control and programmatic revenue.

AdSurge

COMPANY

AI-enabled DSP for user acquisition and monetisation.

Direct Digital Holdings

COMPANY

Dual-sided adtech platform for publisher monetisation and media buying.

MicroAd

COMPANY

Japanese adtech group spanning CDP, DSP and SSP.

AppLovin

COMPANY

Advertising software platform for app growth, monetisation and measurement.

Vizit

COMPANY

Visual analytics SaaS for ecommerce content performance.

Mobvista

COMPANY

Mobile adtech platform for app growth, monetisation and analytics.

NAVER

COMPANY

South Korean platform group spanning search, ads, commerce, content and cloud.

Kargo

COMPANY

Premium adtech platform for programmatic, creative and retail media.

Radar

COMPANY

Location infrastructure APIs for maps, geofencing, compliance, and operations.

Madhive

COMPANY

CTV advertising platform for local and regional programmatic campaigns.

Zoom

COMPANY

Cloud communications and collaboration software for organisations and teams.

Here Media

COMPANY

LGBTQ+ streaming media company with subscription and advertising revenue.

Mantis Ads

COMPANY

Cannabis-focused ad network and programmatic advertising platform.

Rill

COMPANY

Metrics-first BI platform for real-time dashboards and embedded analytics.

CARTA HOLDINGS

COMPANY

Japanese digital advertising group combining adtech platforms and managed services.

Adistry

COMPANY

Ad marketplace for niche publishers and restricted-industry advertisers.

Baseten

COMPANY

B2B platform for AI model serving, inference and deployment.

BePixel

COMPANY

Brazilian B2B ad server for cross-channel campaign delivery.

Sonobi

COMPANY

Programmatic ad tech platform for publisher monetisation and CTV advertising.

Backblaze

COMPANY

Cloud object storage and backup software for businesses and consumers.

RTBWise

COMPANY

AI-assisted DSP for e-commerce media buying.

GO.PL

COMPANY

Polish ad platform combining publisher inventory, targeting, analytics and automation.

Apple

COMPANY

Consumer technology platform spanning devices, services, app distribution and ads.

Revolution Ad

COMPANY

Interactive 3D adtech platform and creative-first ad network.

Block

COMPANY

Payments, commerce and consumer finance platform group.

Mozilla

COMPANY

Privacy software and web media products under non-profit ownership.

4screen

COMPANY

In-car advertising platform for automakers and brands.

Skyscanner

COMPANY

Travel metasearch platform monetising intent through referrals and advertising.

Edge226

COMPANY

Performance adtech platform for app growth and monetisation.

PopAds

COMPANY

Self-serve ad network for popunder traffic monetisation and buying.

Mapbox

COMPANY

Geospatial APIs, SDKs and data for enterprise applications.

Ecosia

COMPANY

Privacy-focused search engine and browser funding climate projects through ads.

Index Exchange

COMPANY

Independent supply-side platform for programmatic monetisation and curated deals.

DataRobot

COMPANY

Enterprise AI platform for model operations, governance and agent deployment.

Yahoo

COMPANY

Consumer media platform with owned audiences and advertising technology.

SurveyMonkey

COMPANY

Survey and market research software for businesses and research teams.

Snap

COMPANY

Social platform monetising youth audiences through ads, AR and subscriptions.

Kevel

COMPANY

API-first retail media and ad serving infrastructure provider.

Converge

COMPANY

Agency-focused DSP for programmatic planning, buying and optimisation.

ClickTech

COMPANY

SMB-focused adtech and martech software portfolio.

smartclip

COMPANY

Broadcaster-focused adtech platform for TV, CTV and digital monetisation.

AdSpirit

COMPANY

Independent ad server and self-service ad sales platform.

CallRail

COMPANY

Marketing attribution and call analytics software for inbound lead generation.

Jotform

COMPANY

No-code forms and workflow automation software for organisations.

The COOL Company

COMPANY

Adtech platform for creative, activation, publisher monetisation, and measurement.

Pinterest

COMPANY

Visual discovery platform with a self-serve advertising business.

Amazon

COMPANY

Commerce platform with advertising, cloud and streaming businesses.

Bannerflow

COMPANY

Creative automation and DCO software for digital advertising teams.

Tableau

COMPANY

Enterprise analytics and business intelligence software for governed data insights.

The Trade Desk

COMPANY

Independent DSP for omnichannel programmatic advertising on the open internet.

Admiral

COMPANY

Publisher monetisation and visitor relationship software for digital media businesses.

Databricks

COMPANY

Enterprise lakehouse platform for data, analytics and AI.

VDX.tv

COMPANY

Cross-screen video advertising platform using CPV-priced interactive campaigns.

Nexxen

COMPANY

Independent adtech platform for buying, selling and measuring digital media.

WhatConverts

COMPANY

Lead tracking and attribution software for marketers and agencies.

NextRoll

COMPANY

Adtech platform for mid-market advertising and B2B account-based marketing.

Matomo

COMPANY

Privacy-focused web and app analytics software for organisations.

mediasmart

COMPANY

Mobile-first DSP for omnichannel programmatic advertising and measurement.

Lucidworks

COMPANY

Enterprise software for search, discovery, and AI-powered knowledge experiences.

Prebid

COMPANY

Open-source header bidding standards body for publishers and ad tech.

Plausible

COMPANY

Privacy-first web analytics SaaS for websites, agencies and enterprises.

Celtra

COMPANY

B2B creative automation software for scaled digital advertising.

AppSamurai

COMPANY

Mobile adtech platform for app growth and rewarded monetisation.

Typeform

COMPANY

Conversational forms and workflow software for business data collection.

Triton Digital

COMPANY

Audio advertising, podcast hosting and measurement infrastructure for publishers.

WellSaid

COMPANY

B2B AI voice generation platform for production teams and developers.

Box

COMPANY

Enterprise content cloud for secure collaboration, workflows, and AI.

twiago

COMPANY

German native advertising platform for advertisers, agencies and publishers.

StatCounter

COMPANY

Website analytics SaaS with real-time visitor tracking and session replay.

Adplorer

COMPANY

Marketing operations software for agencies and multi-location advertisers.

Reddit

COMPANY

Social platform monetised through community advertising and data licensing.

Xperi

COMPANY

Media technology company spanning TV platforms, advertising, audio and radio licensing.

XAD spoteffects

COMPANY

TV ad measurement and attribution software for the DACH market.

Yelp

COMPANY

Local discovery and review platform monetised through business advertising.

Fathom Analytics

COMPANY

Privacy-first web analytics SaaS for websites and digital teams.

Airtory

COMPANY

Adtech SaaS for ad serving, creative workflows and publisher monetisation.

RTB House

COMPANY

Deep-learning DSP for performance advertising and retargeting.

Veritone

COMPANY

Enterprise AI software for unstructured media, analytics, and hiring workflows.

Attekmi

COMPANY

White-label ad exchange and ad server software for publishers.

Akamai

COMPANY

Enterprise edge cloud and content delivery infrastructure provider.

Tally

COMPANY

Freemium form builder SaaS for business data collection workflows.

The Moneytizer

COMPANY

Publisher monetisation platform using header bidding and revenue share.

retailmediatools

COMPANY

Retail media software for retailers building in-house ad networks.

Pexi

COMPANY

Dutch self-service ad server for dynamic and rich media campaigns.

Ringier Axel Springer Polska

COMPANY

Polish media group combining publishing, ad sales and marketplaces.

Vivaldi

COMPANY

Privacy-first browser and integrated consumer productivity platform.

Aqua Platform

COMPANY

Hosted ad server and managed Revive infrastructure for publishers.

netID

COMPANY

European identity and consent infrastructure for cross-site login and privacy.

Between Exchange (BTWN X)

COMPANY

Programmatic supply platform for publisher monetisation and verified traffic.

DaVinci Commerce

COMPANY

Commerce media software for creative, activation and attribution workflows.

RMAds

COMPANY

Retargeting platform and managed service for conversion recovery.

tri-table

COMPANY

Polish publisher monetisation platform combining adtech and managed media services.

TradPlus

COMPANY

Mobile app monetisation and programmatic supply infrastructure provider.

Vungle

COMPANY

Mobile adtech platform for app growth and monetisation.

zMaticoo

COMPANY

Mobile-first programmatic ad platform for in-app buying and monetisation.

Adways · Weborama

COMPANY

Rich media adtech platform for creation, delivery and premium inventory.

Telecoming

COMPANY

Mobile subscription monetisation and carrier billing for sports audiences.

TopOn

COMPANY

Mobile ad mediation platform for app monetisation.

Meta

COMPANY

Consumer social platforms monetised through advertising, subscriptions and VR commerce.

ViSTARS AI

COMPANY

Programmatic ad tech stack with software, trading and consulting.

usemax advertisement

COMPANY

Managed ad network and performance marketing platform for publishers and advertisers.

Mobfox

COMPANY

Programmatic in-app and CTV exchange for publishers and media buyers.

Apple Ads

BUSINESS_UNIT

Self-serve Apple ecosystem advertising for app discovery and installs.

Unlock the Google Ecosystem

Explore all relationships in Polaris7. See exactly how Google connects to the rest of the market, including parent companies, platform integrations, and direct competitors.